How to Find Customers Online VCN
By the end of this course, you should be able to:
understand what finding customers online really means;
distinguish between an audience, lead, prospect and customer;
identify the type of customer most likely to need your offer;
understand your customer's problems, needs and buying questions;
make your offer easier to understand;
prepare your online business presence before looking for customers;
choose suitable online platforms;
find potential customers through social media;
use WhatsApp more effectively for customer acquisition;
use Facebook groups and online communities properly;
use Instagram and short-form content to attract potential buyers;
use LinkedIn to find professional and business customers;
understand how search can help customers discover your business;
create content that attracts potential customers;
reach out to potential customers without spamming;
turn online conversations into genuine enquiries;
follow up without becoming annoying;
use referrals to find more customers;
understand the basic role of paid advertising;
track where your customers come from;
improve your customer-finding activities over time;
and build a simple 30-day online customer-finding plan.
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